Intro call

I will send you a form to fill out that will help me understand your brand ethos.

I’ll use the information you provide as a jumping off point for doing my own research. 

Understanding what makes your brand tick, who the competitors are, as well as what works and what doesn’t work in the industry is crucial to creating a relevant design.

Before the project begins, I collect examples that paint a picture of my vision for your logo.

I never copy these examples. I use them as a visual tool to discuss elements of style so we can get on the same page before production begins. 

Doing this, I  establish two creative directions to pursue as the project develops.

Iterative changes are made, improving each idea until it becomes clear which ones are the strongest representation of your brand. Two concepts continue to be refined to completion in alignment with the creative direction we established.

At the end of the process you will be presented with two finished logo concepts based on the creative direction we established at the beginning of the project. It is then your choice which one best represents your brand.

File Types & Deliverables

For each project I deliver 

  • Horizontal and Vertical Orientations

  • PNG, JPG, and EPS File Types

  • Full Color, Full Color Negative (Inverse),
    Black, and White Colorways

Bree, at Lilac Thief, is the only person I trust with my designs. Period. She has done three complete brand identities for me and all three are iconic, distinct, and exactly what the brand needed.  The product is always better that what I had imagined, AND the process more than smooth, it’s genuinely FUN… and inspiring.

Bree’s work somehow perfectly represents what the project IS, and what it CAN BE. When I work with her, I don’t just walk away with brand assets. I skip away eager and excited to grow into the world class designs she creates and proud to introduce my projects to the world.

Her super power is in turning words and references into something that has spirit, staying power, and totally original style. The only thing that eclipses her creativity is her professionalism. She somehow overdelivers (ON TIME) time and time again.

— Dana Wilson, Founder & Host of the Dance + podcast

Bree was superb to work with. Her creativity, professionalism, and artistic skill made the process seamless and worry-free from start to finish. She articulated my brand's vision better than I ever could, and delivered an outstanding product to get my message out there effectively. I can't imagine doing this without her help and I highly recommend her to anyone looking for help with branding or design.

— Ari Grayzel, Founder & CEO of PDX Quake Prep

Working with Bree is like getting a map to a labyrinth that you are stuck in - She will find you, she will ask guiding questions and help you reach your desired destination.

— Lola Ryan, Founder of Wild Tulip Wellness